The most recent book that I read is Start With Why by Simon Sinek. This is an incredible read and I encourage every photographer, entrepreneur...and anyone to read this for that matter! Atypical of the run-of-the-mill marketing book, Start With Why embodies inspiration as the key component to growth. This book really helped me articulate WHY I am a photographer. Without going into too much detail about the book, Sinek discusses the importance of needing to know WHY we do what we do. Without the WHY component, companies and people cannot inspire and therefore will have a harder time succeeding. He talks about how the "Golden Circle" in integral for every company to embrace and not loose sight of.